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Strategic Design

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Description

Strategic DesignCondition: BRAND NEW ISBN: 9789063694456 Year: 2016 Publisher: BIS Publishing Pages: 228 Description: Giulia Calabretta (Author) DR. GIULIA CALABRETTA is Assistant Professor of the Strategic Value of Design at the Faculty of Industrial Design Engineering, Delft University of Technology. Giulia received a Master s Degree in Management and Marketing from Bocconi University (Italy). She also holds a PhD in Management Science from ESADE Business School

Condition: BRAND NEW
ISBN: 9789063694456
Year: 2016
Publisher: BIS Publishing
Pages: 228


Description:
Giulia Calabretta (Author)

DR. GIULIA CALABRETTA is Assistant Professor of the Strategic Value of Design at the Faculty of Industrial Design Engineering, Delft University of Technology. Giulia received a Master s Degree in Management and Marketing from Bocconi University (Italy). She also holds a PhD in Management Science from ESADE Business School (Spain), and a Post Doc from BI Norwegian School of Management (Norway). Giulia believes that using design and design practices is the best way for companies to become more innovative in nature and structure, and will prepare them to embrace the behavioural, technological and cultural revolutions of the future. Her current research focus is on understanding how design practices and capabilities can be eff ectively and permanently integrated into a company s innovation strategy and processes. Additionally, she is interested in what makes a great Chief Design Officer, and why each company (and institution) should have one. Her research has been published in such journals as Organization Studies, Journal of Product Innovation Management, Journal of Business Ethics, Journal of Service Theory and Practice, Journal of Service Management.



Gerda Gemser (Author)

Prof. Gerda Gemser is Full Professor of Business and Design at RMIT University of Technology and Design, Melbourne, Australia. She is one of the distinguished full professors appointed by RMIT University to stimulate design research. Gerda earned her PhD degree at the Rotterdam School of Management (The Netherlands). She has conducted different studies on the effects of design on company performance (
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SKU: 40460078632

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Louisville, US
★★★★★ 5
The best shoe brand I have found for toddlers! Exceptional quality
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Reviewed in the United States on September 10, 2025
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Linda Cassidy
Los Angeles, US
★★★★★ 3
Summer Slides
Size: 1 Big Kid, Color: Lilac/Glitter
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Reviewed in the United States on May 31, 2024
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Dayami
Lowell, US
★★★★★ 4
Size
Size: 3 Big Kid, Color: Black/Beige
Comprar un size más grande de los que usan
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Reviewed in the United States on June 5, 2025
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Laudiaz05
Waukegan, US
★★★★★ 5
Melissa’s divinas!
Size: 12 Little Kid, Color: Pearly Beige
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Reviewed in the United States on September 27, 2025
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Lalaine Lampa
Los Angeles, US
★★★★★ 5
10/10
Size: 10 Little Kid, Color: Pearly Beige
Such an easy shoe
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Reviewed in the United States on July 31, 2025

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