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Shipping Estimate
USA
- USA
- CAN
- USA
- CAN
Ships within 48 hours · Estimated delivery Jul 18 - Jul 23
Promo Codes Available:
For Your Every Summer RSVP, with Code: SUMMER15
Description
Electra Loft 7D Step-Thru SangriaLoft 7D is a lightweight commuter that puts the fun in functionality. 700c wheels and a foot forward, upright riding position provide optimum speed, comfort and control. 7 speed drivetrain and fenders to keep you dry. Explore the city's ups and downs while still looking stylish. Store Pickup Only: Please contact us to confirm availability. Once ordered, it will take 4 to 7 days for delivery and ready for pickup at The Bicycle Store Florham Park, NJ
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Loft™ 7D is a lightweight commuter that puts the fun in functionality.
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700c wheels and a foot-forward, upright riding position provide optimum speed, comfort and control.
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7-speed drivetrain and fenders to keep you dry.
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Explore the city's ups and downs while still looking stylish.
Store Pickup Only: Please contact us to confirm availability. Once ordered, it will take 4 to 7 days for delivery and ready for pickup at The Bicycle Store-Florham Park, NJ
SPECIFICATIONS
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6061-T6 Aluminum |
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High-tensile Steel Unicrown, Straight/tapered leg |
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Alloy 32h, Nutted |
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Alloy 32h, Nutted |
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Double-wall Alloy, 700x32h |
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700x35c City Tread |
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Shimano Revo 7-speed twist shifter |
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Shimano Tourney TX 7-speed |
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Forged alloy, 170mm w/44t, alloy chainguard |
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Sealed Cartridge 68mm/116mm |
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Shimano 7-speed 14-34t |
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KMC Z7 nickel plated |
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Alloy platform w/non-slip rubber tread |
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Retro leatherette dual spring |
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Alloy micro-adjust 27.2x300mm |
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Alloy custom bend 30mm rise |
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Hand-stitched Leatherette |
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Steel 25.4mm Quill |
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1" Steel Threaded |
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Front/Rear: Alloy dual pivot caliper |
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Painted Matching |
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Alloy |
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Ring lock mounts, water bottle/accessory mounts, painted chainguard, stainless steel and anti-rust hardware |
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13.83 kg / 30.5 lbs |
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This bike has a maximum total weight limit (combined weight of bicycle, rider, and cargo) of 300 pounds (136 kg). |
FEATURES
SIZING
Shipping Notes
- Free Standard Shipping on $100+ Orders to the USA.
- Except Preorder products are shipped in 48 hours.
- Delivery to the USA:
- Standard Shipping : 3-10 business days
- If time is of the essence, please consider selecting expedited delivery for faster service.
Exchange/Return Notes
- We offer a 30-day return/exchange service after receiving.
- Final sale items are not eligible for returns or exchanges.
- To process your return/exchange, please contact us at [email protected]
- Please click here for more details>>> Return & Exchange Policy
4.3 ★★★★★
Based on 24 reviews
Sort
Product Reviews
★★★★★ 5
Runs like a Rolex
Color: 5535-ZP-blue
What a watch!! A very nice watch. Everyone asks if it is a Rolex!! I say NO but it keeps me on time like a Timex. The band is wearing a little quickly but otherwise thumbs up!
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Reviewed in the United States on December 4, 2025
★★★★★ 1
Most important review for this watch and company.
Color: 5566-ZP-blue face, Color: 5566-ZP-blue face
I bought two and they both broke. Customer service has ignored my e-mail. What more do you need to know about a company? I personally wrote them through their own website, so they could keep Amazon out of it. It makes me angry that they won't even reply to my e-mail. I was nice. Both watches broke, neither one if actually water proof. The band is exceptionally thin and it WILL break on you once it arrives. It's so poor, that my body moisture is what got into the face of the watch. What the heck? I've had better 9 dollar watches from Walmart. Zero out of zero for the COMPANY who doesn't care about their customers, and zero out of ten for watch quality. Useless. I wasted 60-80 bucks on two of these! BOTH BROKE! and in more than one way!!!!! Terribly marked up (this is less than a 10 dollar Walmart watch - quality is LOWER than the lowest 3 dollar watches off Temu, Shien, Walmart), customer service is non-existent, and the band WILL BREAK on you. It's worthless. Take your money somewhere else. Attached pictures show the moisture leak from my sweat, but in real life, it's actually much worse. Worthless, not usable. Two of them folks. TWO!
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Reviewed in the United States on May 2, 2026
★★★★★ 5
Quality Watch
Color: 5566-ZP-white face
A very nice looking inexpensive watch for work if you are in a job that you don't want to wear an expensive watch.
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Reviewed in the United States on January 15, 2026
★★★★★ 4
As Advertised
Color: 5535-HP-white
The watch is what I expected, and works upon receipt as advertised. At this price, if it only works for 4-6 months it's easily worth the money. Large, nice looking face, day/date. Wristband is what you'd expect, but adequate and comfortable.
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Reviewed in the United States on December 25, 2023
★★★★★ 3
Dies after a Year
Color: 5566-ZP-white face
Watch worked fine for about a year, then just stopped working - just like that. No amount of shaking or gentle impacts would get it to start ticking again.
I'd also say my biggist issue with it was it was always difficult to tell which hand was the second hand and which hand was the minute hand since they're both the same color and thickness. Wish the hour and minute hands were a little thicker so they'd stand out a little better and/or that the minute hand was a different color so it was offset. Resulted in having to study the watch to get the time instead of a quick glimpse to see what time it was. Irritating after a while.
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Reviewed in the United States on February 15, 2026