SKU: 88456225898

Riding the Roller Coaster: A History of the Chrysler Corporation

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Description

Riding the Roller Coaster: A History of the Chrysler CorporationFrom the Chrysler Six of 1924 to the front wheel drive vehicles of the 70s and 80s to the minivan, Chrysler boasts an impressive list of technological "firsts." But even though the company has catered well to a variety of consumers, it has come to the brink of financial ruin more than once in its seventy five year history. How Chrysler has achieved monumental success and then managed colossal failure and sharp recovery is explained in Riding the

From the Chrysler Six of 1924 to the front-wheel-drive vehicles of the 70s and 80s to the minivan, Chrysler boasts an impressive list of technological "firsts." But even though the company has catered well to a variety of consumers, it has come to the brink of financial ruin more than once in its seventy-five-year history.

How Chrysler has achieved monumental success and then managed colossal failure and sharp recovery is explained in Riding the Roller Coaster, a lively, unprecedented look at a major force in the American automobile industry since 1925. Charles Hyde tells the intriguing story behind Chrysler-its products, people, and performance over time-with particular focus on the company's management. He offers a lens through which the reader can view the U.S. auto industry from the perspective of the smallest of the automakers who, along with Ford and General Motors, make up the "Big Three."

The book covers Walter P. Chrysler's life and automotive career before 1925, when he founded the Chrysler Corporation, to 1998, when it merged with Daimler-Benz. Chrysler made a late entrance into the industry in 1925 when it emerged from Chalmers and Maxwell, and further grew when it absorbed Dodge Brothers and American Motors Corporation. The author traces this journey, explaining the company's leadership in automotive engineering, its styling successes and failures, its changing management, and its activities from auto racing to defense production to real estate. Throughout, the colorful personalities of its leaders-including Chrysler himself and Lee Iacocca-emerge as strong forces in the company's development, imparting a risk-taking mentality that gave the company its verve.

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SKU: 88456225898

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Carnegie, US
★★★★★ 5
Unique Couple Watch Set
It's a well-made pair of watches, perfect for you and a partner or as a gift for your friends! It comes in a presentable little box that closes magnetically with a heart-shaped white clasp, contrasting the red box, allowing for a highly giftable gift with little effort required when it comes to packaging. The watches themselves are stunning, with extreme attention to detail everywhere you look, whether it's beveled edges or even a crown emblem on the watch's crown. The crystal of the watches takes a unique approach and stylistically protrudes from the watch face, resembling a toned-down pavilion and culet of a diamond. Both watches do a great job pairing each other, and the smaller watch is different from what you'd expect, as there's effort put into its design instead of making a gimmicky downscale of the bigger watch. Overall, they're a great pair of watches that serve as a great gift for partners to match wristwatches, and my only complaint is the male watch's band size, as out of the box it easily fits around my ankle, although adjusting the links was a breeze thanks to the provided tools.
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Reviewed in the United States on July 31, 2023
D
David Gilmour
Natrona Heights, US
★★★★★ 5
Great matching watches
My girlfriend loved them. They go great with alot of different styles and outfits or just for daily use.
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Reviewed in the United States on October 23, 2023
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Verified Purchase
Christopher G.
Louisville, US
★★★★★ 5
Good all around!!
Color: Dark Brown band & Rose Gold bezel & White dial
So far this is a very nice watch, light, thin, keeps good time, looks nice, nice band, nice price!!
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Reviewed in the United States on April 20, 2026
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Verified Purchase
Carlo ley
Grantham, US
★★★★★ 5
Good quality
Color: Mesh Strap watch balck blue
Beautiful watch,
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Reviewed in the United States on May 9, 2026
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Verified Purchase
Becky Peeples
Boise, US
★★★★★ 5
Handsome watch!
Color: Retro Brown band & Black bezel & Blue dial
My 13 year old grandson wanted an “old fashioned” watch so I gave this one to him. He is obsessed with it and wears it every day.
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Reviewed in the United States on May 7, 2026

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